Boux Avenue partners with Breast Cancer Care

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To kick off Boux Avenue’s year-long partnership with Breast Cancer Care, the lingerie retailer will be donating £1 for every customer that has a bra fitting throughout Breast Cancer Awareness Month, in all of its UK stores.

Offering a bespoke in-store bra fitting service to ensure the perfect fit and support, and an extensive size range from 6-18, with cup sizes available in 28-38, A-G, Boux Avenue felt that Breast Cancer Care, a charity that relates to and supports a wide range of women affected by breast cancer, is the perfect charity to support through a donation of at least £25,000 over the year.

In addition to the brand donating £1 for every bra fit from 1st -31st October, customers will be able to add a £1 donation to their purchases made both in stores and online, throughout the month.